Remember PDA, Y2K, Information Superhighway, Viral, Disrupt, Anything 2.0, Hack, Guru, Hyperlocal…the list is endless. A word catches fire, becomes a meme and within a few months,
becomes at least annoying, if not meaningless. Welcome to the state of overuse of the term ‘Big Data’ today. For HG Data, it is a huge part of our story but has been somewhat
cheapened in its impact given ‘big data’ having become the latest rage in The Valley and beyond.
Truth is, HG Data was doing ‘big data’ before the term existed. Long before tools existed to organize and integrate terabytes of data through parallel process in a matter of
seconds (hint…that’s big data), HG Data was aggregating massive amounts of information the old-fashioned way. HG Data’s predecessor company, founded all the way back in
2002, was called NOZA. NOZA, which HG Data’s founders sold to Blackbaud in 2010, is still the world’s largest
database of charitable giving, and the underlying IP that fueled NOZA’s success, is the foundation of HG Data. But this time around, HG Data is using ‘big data’ tools to
build a dataset that’s bigger, richer and quicker than others who haven’t embraced the 21st century methods that ‘big data’ allows.