Buzz, word-of-mouth, a whisper campaign, chatter—that’s how it started. With little marketing and no sales organization, HG Data has taken the industry by storm
in its first two years of availability. We’ve converted an eyebrow-raising number of industry experts to raving fans. “We’ve always wanted to target by installed technology
but couldn’t do it at scale,” they said. Or, “This is too good to be true.” And even, “It’s brilliant…how do I know it’s real?” These
are common reactions by those who first hear what HG Data has built. But we can tell you…it’s real. It’s big. And it’s here now.
Predictive marketing without data is like a Ferrari without fuel….Marketing software is becoming increasingly intelligent, with vendors building predictive algorithms to improve every
aspect of demand generation and sales. But it’s only as good as the data fueling those algorithms. HG Data collects information about software products used by companies and provides
competitive intelligence data for the technology industry.
Marina Grivena Co-Founder, Orb Intelligence
Once we saw the depth, detail and breadth of what HG Data could offer, we tossed 3-years worth of models…and will buy every data set they build.
Head of Competitive Intelligence Publically Traded, Multi-National Tech Company
When the biggest players in your market begin aggressively courting you as a potential partner, you know you have arrived.
John Greathouse Partner, Rincon Venture Partners
Gartner, Inc. has named HG Data as one of only five companies to earn the distinction for 2014 “Cool Vendor in Information Innovation.”
Doug Laney Analyst - Gartner
[The team behind HG] has figured this stuff out. There is a lot of IT baked into their process after running through thousands of web pages to interpret and understand what to look for and
what nuances and what details there are.
Lack of good data is the most common barrier to organizations seeking to employ predictive analytics. To make predictions about what customers will buy in the future, for example, you need to
have good data on who…they have bought in the past [and the] the attributes of those products.
Thomas H. Davenport President’s Distinguished Professor of IT and Management at Babson College, a research fellow at the MIT Center for Digital Business, co-founder of the International Institute for
Analytics, and a Senior Advisor to Deloitte Analytics
We are all genuinely excited by HG’s capabilities, along with its initial focus on an opportunity area that seems both fundamental yet undiscovered.
Russell Perkins Founder & CEO - InfoCommerce
It was scary impressive what HG Data knew about our clients given no trace of our install base on the Internet
SVP Marketing Operations $1 Billion + Tech Company
To the best of my knowledge, the HG Data model is unique in the space.
Chuck Richard VP & Lead Analyst, Outsell
By adding company targets derived from HG Data, our clients have been able to increase their scoring results by over 300%. Going beyond information found via the active web and APIs, as HG
Data has allowed us to do, has been a huge improvement to the value of our platform.